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DATA TRANSPARENCY — PUBLIC PERFORMANCE DATA

MEASURED. SOURCED. DISCLOSED.

Performance data with its sources, measurement periods, and evidence records. This page is the data-facing disclosure surface. The epistemic framework — how WAE knows — lives on the separate Transparency page; the two are distinct and cross-linked.

Transparency — the epistemic framework →

PORTFOLIO RECORD — CROSS-SOURCE DOCUMENTEDKERNEL-VERIFIED

1,250,341,293

Cross-Source Documented Portfolio Record

5 performance brands · Latest verified source per brand

SCOPE DISCLOSUREThe portfolio record uses the latest verified Meta Business Suite source currently available for each included brand. Four brands use Account Overview totals; Deep Ocean World currently uses its verified native content-export ledger.

Current evidence status for the broad portfolio record: VERIFIED — KERNEL-RESOLVED (WAE-CLM-2026-001), verified as a documented registry record with exact arithmetic: five per-brand documented totals sum precisely to 1,250,341,293. The narrow digest-verified export record is WAE-CLM-2026-002.

SOURCE-DOCUMENTED SUBTOTALS — KERNEL-MAPPED RECORD

These values are SOURCE-DOCUMENTED: platform-exported and mapped to legacy evidence sources with periods and evidence classes. The portfolio total and each per-brand total now carry kernel Claim IDs (WAE-CLM-2026-001, -003 … -007) with complete chains over the committed registry. The underlying per-brand primary artifacts remain referenced evidence — see each record's limitations.

Meta Business Suite sourced values, per source class. Legacy source documentation — not kernel verification.
RecordValueNote
Account Overview subtotal913,510,784Four currently complete brands
Million-view publications333Posts over 1M views, 5 brands
Ten-million-view publications7Posts over 10M views

SOURCE REGISTER

Source classes (E1/E2) describe first-party evidence strength. Every source ID in this register is covered by the Evidence Kernel's reconciled records (coverage is enforced by the evidence-coverage gate before every build).

Registered evidence sources for the performance record.
Source IDTypeBrandPlatformPeriodSource class
WAE-FB-OV-20260715Account Overview Screenshotwild-animal-encountersFacebook2025-11-18 to 2026-07-15SOURCE E1
WAE-IG-OV-20260715Account Overview Screenshotwild-animal-encountersInstagram2025-11-18 to 2026-07-15SOURCE E1
WAE-FB-OV-20260618Account Overview Screenshotwild-animal-encountersFacebook2025-11-18 to 2026-06-18SOURCE E1
WAE-IG-OV-20260618Account Overview Screenshotwild-animal-encountersInstagram2025-11-18 to 2026-06-18SOURCE E1
WAE-FB-CSV-20260715Native Content Export (CSV)wild-animal-encountersFacebook2025-11-18 to 2026-07-15SOURCE E2
WAE-IG-CSV-20260715Native Content Export (CSV)wild-animal-encountersInstagram2025-11-18 to 2026-07-15SOURCE E2
DOW-FB-CSV-20260716Native Content Export (CSV)deep-ocean-worldFacebook2025-11-29 to 2026-07-16SOURCE E2
DOW-IG-CSV-20260716Native Content Export (CSV)deep-ocean-worldInstagram2025-11-29 to 2026-07-16SOURCE E2
DOW-FB-OV-20260717Account Overview Screenshotdeep-ocean-worldFacebook2025-11-29 to 2026-07-17SOURCE E1
DOW-IG-OV-20260717Account Overview Screenshotdeep-ocean-worldInstagram2025-11-29 to 2026-07-17SOURCE E1
DOW-IG-CONTENT-20260717Content Overview Screenshotdeep-ocean-worldInstagram2025-11-29 to 2026-07-17SOURCE E1
DOW-FB-CONTENT-20260717Content Overview Screenshotdeep-ocean-worldFacebook2025-11-29 to 2026-07-17SOURCE E1
ECD-FB-OV-20260715Account Overview Screenshotegyptian-countryside-diariesFacebook2025-11-08 to 2026-07-15SOURCE E1
ECD-FB-CSV-20260715Native Content Export (CSV)egyptian-countryside-diariesFacebook2025-11-08 to 2026-07-15SOURCE E2
CSUSA-FB-OV-20260715Account Overview Screenshotcryptid-sightings-usaFacebook2025-11-29 to 2026-07-15SOURCE E1
CSUSA-IG-OV-20260715Account Overview Screenshotcryptid-sightings-usaInstagram2025-11-29 to 2026-07-15SOURCE E1
CSUSA-FB-CSV-20260715Native Content Export (CSV)cryptid-sightings-usaFacebook2025-11-29 to 2026-07-15SOURCE E2
CSUSA-IG-CSV-20260715Native Content Export (CSV)cryptid-sightings-usaInstagram2025-11-29 to 2026-07-15SOURCE E2
SAC-FB-OV-20260715Account Overview Screenshotsecret-animal-camsFacebook2025-12-04 to 2026-07-15SOURCE E1
SAC-IG-OV-20260715Account Overview Screenshotsecret-animal-camsInstagram2025-12-04 to 2026-07-15SOURCE E1
SAC-FB-CSV-20260715Native Content Export (CSV)secret-animal-camsFacebook2025-12-04 to 2026-07-15SOURCE E2
SAC-IG-CSV-20260715Native Content Export (CSV)secret-animal-camsInstagram2025-12-04 to 2026-07-15SOURCE E2

METRIC DEFINITIONS

Total Views

The platform-reported Views metric displayed by Meta Business Suite for the selected reporting period. This is distinct from Meta's separately reported 3-second video views metric.

SOURCE — Meta Business Suite Account Overview / Content Export

Platform-Classified Organic Views

The value Meta Business Suite directly reports as From organic for the selected source and reporting period.

SOURCE — Meta Business Suite Content Overview

Platform-Classified Ads Views

The value Meta Business Suite directly reports as From ads for the selected source and reporting period.

SOURCE — Meta Business Suite Content Overview

Unclassified Difference

Any difference between Total Views and the available organic and ads fields. WAE Media does not infer a classification for that difference.

SOURCE — Derived from platform-reported fields

Unique Reach

The number of unique accounts that saw content at least once. Platform-specific (not de-duplicated across Facebook and Instagram). When reported as additive, this is explicitly noted as an upper reference.

SOURCE — Meta Business Suite Content Overview

Million-View Platform Publication Record

A single published post that has accumulated 1,000,000 or more total views on a single platform surface.

SOURCE — Meta Business Suite Content Export (per-post data)

Independent Publication Record

Facebook and Instagram publications are independent platform records. Related creative assets may share an internal content ID, but each platform publication retains its own platform-generated ID, timestamp, distribution environment, and performance outcome. They are not duplicate publications and are not removed from performance counts.

SOURCE — Meta Business Suite Content Export

Content-Ledger Total

The sum of all individual post view counts from a native Meta Business Suite content export (CSV). This is a bottom-up calculation from per-post data, as distinct from the top-down Account Overview total.

SOURCE — Meta Business Suite Content Export (CSV sum)

Account Overview Total

The aggregate total views figure displayed in the Meta Business Suite Account Overview panel for a given date range. This is a platform-calculated top-down figure.

SOURCE — Meta Business Suite Account Overview Screenshot

BRAND REGISTRY

Brands in the portfolio registry with their documented platforms.
BrandCategoryPlatformsLanguageAudience
Wild Animal Encountersperformancefacebook, instagramEnglishGlobal (Tier 1)
Deep Ocean Worldperformancefacebook, instagramEnglishGlobal
Egyptian Countryside DiariesperformancefacebookArabicArabic-speaking
Cryptid Sightings USAperformancefacebook, instagramEnglishUS-focused
Secret Animal Camsperformancefacebook, instagramEnglishGlobal
Goal Maaloumastatus-onlyfacebook, instagramArabicArabic-speaking
Omar Sherif Studiostatus-onlyfacebook, instagramEnglishGlobal

SCOPE AND EXCLUSIONS

YouTube

WAE Media has not yet built a significant presence on YouTube. Any views on that platform are not included.

TikTok

WAE Media content may appear on TikTok via third-party reposts. These are not included.

X (Twitter) / Threads

Not included. WAE Media maintains accounts but has not reported performance figures from them.

Other accounts may have reposted WAE Media content without authorization. Those views are not included.

WAE Media does not publish estimates or projections as performance figures. Every number is a first-party, platform-reported measurement.

BRAND RECORDS

Per-brand performance records as last published, each mapped to its kernel record.
BrandDocumented viewsSourceKernel record
Wild Animal Encounters830,467,535Meta Business SuiteWAE-CLM-2026-003
Deep Ocean World336,830,509Meta Business SuiteWAE-CLM-2026-004
Cryptid Sightings USA26,848,131Meta Business SuiteWAE-CLM-2026-006
Secret Animal Cams2,029,507Meta Business SuiteWAE-CLM-2026-007
Egyptian Countryside Diaries54,165,611Meta Business SuiteWAE-CLM-2026-005